Expedia came to the Operam Creative studio needing a creative and production solution to create films for social channels, highlighting the incredible amount of tourist destinations within the state of Florida. Each film concept was to be shot with a single content creator, while also, editorially, allowing for the use of stock footage from the state of Florida tourist board film archive. The Operam creative studio and I huddled up and went through numerous concepts and finally found the solution you see below. One of our editors realized it worked so well that we could even sneak in a still once in awhile, expanding the campaigns choices of stunning images even further.