Kevita. Cultivate from within.

Kevita. The Pitch. The Win.

Another wonderful opportunity and a big win for the Ignited team and I.

After starting up in Ojai California, as a small business full of integrity and vision, Kevita grew exponentially and found itself looking for it's "reason to be" and a brand identity that was planted firmly in the roots of it's origin and vision, but also expanded into a much broader market. Kevita wanted to bring the benefits of probiotics to the masses.

For the pitch I assembled a team that would strategically and creatively, collaborate and explore many different paths into this beautiful challenge. Through a very shared process of discovery we realized the demographic and American culture in general was needing to come together. The market didn't need just another brand it needed a movement. 

And with that "Kevita. Cultivate Good From Within" was created.

KeVita recognizes that simple healthy choices evolve into amazing things. Movements even, and it all starts within. We’re inviting people to “do you.” To live their truth at full volume. To feel good and share that with the world. Now more than ever, we need to come together and cultivate something bigger than ourselves. It’s amazing what happens when our inner good finds it's way out into the world.

The social aspect of the "Cultivate Good From Within" was critical. We wanted to enable, engage and enlist people in the Cultivate movement. 

KeVita is a drink for people with passion. We wanted to recognize those who are cultivating good in the world – whether it is within their family, school, community, or on a global scale.

We’ll give them what they need to succeed, track their progress, and highlight their mission towards the greater good across our channels. We’ll also leverage the use of relevant influencers and celebrities to spread the good word.

The Team

This campaign came together through the vision of a great team. Here are the names of creatives and the strategist I had the absolute pleasure of leading on this project.

Strategist: Nathalie Cicurel nathaliecicurel@gmail.com

Art Director:  Alexa Wright alexa-wright.com
Copy Writer:  Michelle Bujan michellebujan.com