Star Wars: The Last Jedi

With only the released trailer and a handful of static photos, the Operam creative team and I made over 30 different assets to promote ticketing for Star Wars: The Last Jedi. From our shared experience we knew that video units perform better than static at the ticketing stage, so we created moving cinema-graphs from the artwork available. The short :05s to :20s videos focused on the most action packed and intriguing scenes from the trailer. We also experimented with the use of quad videos to tell multiple stories at once.