Absolute Elyx
Meditative Kaleidoscopes

Absolute Elyx came to Operam in need of a social campaign that they could publish on the IGTV, while also be used throughout their live events.

The Operam team set out to design a low impact - high gloss film concept that imbibed deeply in all things Elyx, from the Elyx Brand colors to the charming copper ornaments, cocktail gear and cocktail ingredients. And with that we landed on the Elyx Kaleidoscopes.

After 360-capturing a total of 30 items and textures, including 12 of Absolut Elyx’s copper products, we inserted the footage into our soothing kaleidoscope design.

We ultimately produced, designed, and built 22 different videos specifically for the IGTV medium, offering users a variety of ways to mindfully unwind from the grind.

Enjoy Seriously.