Annabella

The Operam creative team was contacted to take part in a beta test of a new platform with in Instagram called a Canvas.

The Canvas unit allowed users to scroll through deeper parts of the creative experience. We ticketing call outs throughout which worked incredibly well.

To drive more efficient and qualified click through rates we tested different calls to action against each other, looking to understand where people were clicking out from.

This canvas tested off the charts and drove massive ticket sales for the opening weekend.