360° Movie Theater With 3d/22.1 DTS Sound
DTS needed a booth design for the Internationally acclaimed Consumer Electronics Show. They wanted a concept that wrapped around a 360°, 22.1, 3d immersive sound theater which reflected their new tagline ( that we sold them) "Sound Unbound" It was a massive challenge as they wanted it for half the budget they spent years prior with far less time than ever attempted. Having faced typical situations like this numerous times before with film productions, I was up to the challenge.
Lead With Courage
After considering numerous concepts we decided to go with our most courageous concept. An enclosed experience with with no exterior walls, that was ultimately "unbound." We designed the screens of fabric as sound waves that emanated from the core 360°theater experience. Information and graphics would be rear projected on the floating screens all throughout the experience.
Assemble The Best Crew
For this incredible assignment I knew I had to get a team that was even more excited about the project than I, someone who wanted to make there mark, and had the vision and knowledge on how to do something that would rock CES and easily surpass the client brief.
The DTS "Sound Unbound" booth and 360° theater was a massive hit. Nothing like it had been see at CES.
DTS 360° Film / Experience
DTS 360° Mnemonic
