Jigsaw Case Study

We needed to maximize ticket sales at a minimal media cost. We utilized Marketing Science and Media to find the right audiences by testing initial trailers and mining for responses that narrowed down three categories of potential fans.

Applying Operam’s marketing science knowledge, we tailored the thriller audience content to tease the compelling mystery, leaving questions to be answered and clues to be found. While our Horror audience was given far more gruesome visuals that satiated their love
of gore. The result was that we killed our competition opening weekend.

Jigsaw opening weekend canvas