Pocari Sweat // Creative Director & Director

This was my directorial debut. This opportunity came out of being hired as a creative director for a new business pitch for Japan's second leading soft drink -Pocari Sweat- against Japan's and maybe the world 's biggest ad agency Dentsu. I was working with a great group of Japanese creatives from a small division of Atsatsu - Makes. I loved working in Tokyo and we all had a bit of David and Goliath attitude about the pitch. 

Long story short, we won the pitch, and given the incredible opportunity to direct the commercial. 

For my first commercial, I turned down many veteran DP's to ask a younger and extremely talented DP to shoot it. His name, Claudio Miranda. Claudio won numerous awards for this spot and has since gone on to be nominated for a Academy Award and then winning the Oscar for "Life of Pi".