It all started over dinner with a friend, who, during our conversation told me that one of the teams at his agency just presented a great idea for Honda. It was a campaign called "Project Drive-In". The concept was to create a consumer driven contest, sponsored by Honda to save Americas Drive-Ins . I told him it was a powerful idea and I loved it.

Shortly after that night, I was up staying at my Northern Michigan house, and drove by what could only be described as a perfectly preserved classic American Drive-In. "The Cherry Bowl Drive-In" was a local favorite. Then it hit me. 

I pulled over, called my friend, and told him I would shoot the "The Cherry Bowl Drive-In" for him to help sell the idea. When he called back he told me that they sold the project and they needed me to shoot "The Cherry Bowl Drive-In" and interview the owners and community, for the commercial. Great!

Within two days I had my cinematographer and a sound tech and set out to shoot the "Project Drive-In" story. The agency was short on time so they had another production shooting a couple of other Drive-Ins.

The original film was comprised of multiple different Drive-Ins. This film is a recut using most if not all the footage I shot at the Cherry Bowl. It was a really fun project and a testament to how successful a small band of filmmakers can be if the subject, story and ability are strong.

The campaign went on to win a Titanium Lion at Cannes.