Upgrade Case Study

Winner of 2018 IAC Best Movie Social Campaign

We were given the challenge of driving interest and awareness to Upgrade, a film with only a tiny budget during the height of the massive blockbuster season.

We capitalized on writer/director Leigh Whannell’s incredibly loyal fan base by hosting live Q&As on Twitter, Reddit AMAs, and a host of bespoke content aimed directly at his audience.

Overall, we created over 250 pieces of unique content across all platforms including a Facebook Canvas and even meme-ifying current events. It was BHTilt’s best box office performance of all time at almost $12 million, and their 2nd strongest opening ever.